Do you ever think about that the secret to moving people isn't a script or a pitch — but a strategic narrative ? In-demand negotiation coach Joseph Plazo, has long taught that storytelling for persuasion techniques are the most overlooked skill in business today The Psychology Behind Story-Driven Persuasion Neurologically speaking, humans ar

Can you imagine that the ultimate persuasion technique isn't your product or pricing—but a well-told story ? Legal entrepreneur and persuasion strategist Joseph Plazo, insists that storytelling for persuasion techniques are the currency of modern influence.Why Storytelling Works in Sales The brain is wired for story. We remember emotional